They are also called the “latch-key kids”. They grew up street-smart but also lonely and isolated. Most of them grew up with divorced or career-driven parents. The term Latch-Key came from the house key children wore around their neck, because they would go home from school to an empty house.
Very much into labels and brand names.
Government and big business mean not much to them.
Want to save the community, not the world.
Feel misunderstood by other generations.
Cautious, skeptical, unimpressed with authority and self-reliant.
Raised in the transition phase of the digital age, most of them remember being in elementary school without computers and little of computers in middle school or high school.
They are willing to learn, explore the world and make an impact.
Have a tendency to commit to themselves rather than an organization or specific career. On average they make 7 career changes in their lifetime.
Normally they don’t work for a company for life, unlike their previous generations.
Usually get married late in life.