Major Characteristics
- Makes up for almost 18 percent of the world’s population.
- Far outnumbered, and they will easily be a larger generation than the baby boomers.
- Every year they spend nearly $51 billion with an additional $170 billion which is spent by their parents and other family members directly for them.
- 61 percent of children ages between 8 to 17 years old have TV in their rooms.
- Not good listeners and they very much lack interpersonal skills.
- They use the World Wide Web mostly for communication and keeping in touch.
- Children leave behind toys at younger age (KGOY-kids growing older younger) due to the arrival of computers and web based learning. Due to this many companies have suffered such as Mattel, the manufacturer of Barbie dolls. In the 1990’s the average age of a child in their target market was 10 years old, and after 2000 it dropped to 3 years old. When children are 3 or 4 years old, they start to want electronics such as cell phones and video games.
